Expertise in Engagement: Our industry specialises in creating engaging experiences that go beyond traditional advertising. We leverage storytelling, sensory elements, and innovative design to forge emotional connections with consumers, enhancing brand loyalty. We provide data-driven insights and a more creative approach to develop unique brand campaigns. We take the essence of a brands formula to capture and develop key insights/branding strategies. These are informed by consumer behaviour, brand perception and niche. URL + IRL design implementation from event production to digital campaigns along with social media platform push are amongst technics used by immersive brand experience agencies. Cohesion of implemented brand strategies across various channels aid in reaching maximum cultural impact for your brand.

Most, if not all are customer facing in one way or another.

*Brand activation - This is where your product/service becomes an immersive experience tailored around excitement, innovation and a truly compelling brand story exhibition. This is where agencies stand apart from one another, all competing to deliver the most compelling and connective brand story via an exhibition displaying a high wow-factor.

*Sampling - This gets a brands product in front of an audience/consumer to experience in the form of a sample sized 'taster'. This provides live analytics and feedback but also creates captivating memories for people, creating future customers.

Data capture - This is where a consumer offers their personal contact information to an events staff member due to an interest in a product/service advertised. This is achieved successfully through immersive techniques to develop a distinctive customer journey, establishing an authentic connection from brands to consumers. This is never a 'hard-sell' for Unlocked Events. We study behavioural trends and live within cultural movements. We create activations that attract and tap into target demographics to activations.

We are a young, diverse and experienced team that lives deep-rooted within the culture of events. Each of us have worked within multiple roles (field & office) in the events marketing sector. Our events staff are considered part of the family and we do not practise building a huge database of people who we know barely anything about.

Our brand experience agency focuses on a more holistic strategy & approach for the entire customer journey, creating a cohesive and immersive experience that resonates with your target audience. For example, if we were marketing a sugar-based product where the desire consumer market is amongst Gen-z females who primarily enjoy Hiphop, we wouldn’t recommend a mass sampling campaign at a train station (like most experiential marketing agencies would). A tailored pop-up experience would serve this audience better with marketing promoting the event ahead of time with relevant influencers promoting and pitching in.

At Unlocked Events we believe honesty is the best policy. We illustrate a design roadmap to every client, conveying the importance of timescales and planning as this affects the final execution of an events project.

The most important question of all really..Would you not agree?

Before we launch a campaign we need to know what your expectations are and what you believe the deliverables should look like (We provide consultation across the board, however we are also aware that brands tend to have a strong idea of their own identity and vision too).

Unlocked Events use real-time data analytics and long-term experienced events staff to monitor and record important parameters, achievements & deliverables across every strategic campaign we are involved in. We provide evidence of progression throughout a campaign and communicate effectively pre, during and post campaign to ensure each goal is met.

We may not be the biggest brand experience agency, but that does not mean our quality is less than. We are a tight-knit agency where everyone knows one another very well and we focus our strengths to deliver memorable campaigns for our clients.