UNLOCKED INSIDER #1

What a brand experience agency does differently vs traditional marketing

Here are 3 reasons why we stand out Today:

In the competitive landscape of today’s marketplace, brand experience agencies (more commonly referred to as – Experiential Marketing) distinguish ourselves from traditional marketing by focusing on holistic, immersive experiences with deep emotional connections at the heart of consumer experiences.

Here’s 3 reasons on why and how we operate differently:

1. Organic Brand Engagement

We adopt a comprehensive approach. We analyse every touchpoint of the consumer journey. Think of IKEA and each part of the store layout which has a purpose to add more value to the customers experience. Unlike standard marketing, which often targets short-term sales, Unlocked events aims for long-term brand loyalty by ensuring a seamless experience across all channels, including digital, in-store & social media. And most of all..We ensure everyone is having fun!

2. Emotional Connection

While traditional marketing emphasises on presenting product features, an experiential marketing agency prioritises emotional engagement and influence over after thought. Have you ever had a great instore customer experience at a Lush store? I bet, chances are that was because of a staff member genuinely catering towards your needs, showing an interest and listening. A great example of a pop-up experiential marketing event is when Adidas launched a one of a kind skateboarding + free giveaway of merch event in Manchester ‘Adidas + Manchester Factory International’ event in 2024. By crafting experiences that resonate personally with consumers, brand agencies like ourselves offer to enhance brand loyalty and create lasting impressions over long term. A visual example of this is via ‘Guerrilla Marketing’.

3. Continuous long-term feedback

We emphasise on continuous feedback and real-time adaptations. By leveraging real-time data analytics, we offer evidence on much more refined marketing strategies that are needed for a brand to stay relevant. In simple terms, we are faster moving whilst still being able to keep our ear to the ground. This is the usual contrasting factor with traditional marketers more static approach (sorry, but not sorry traditional marketers).

Conclusion - In a world where consumers seek connection and authenticity, brand experience agencies play a crucial role in developing deeper relationships with audiences. We make it our job to keep up with what is trending and people are our passions, focusing on maximising engagement (URL + IRL). Unlocked Events offers a distinct alternative to standard marketing practices, ultimately driving more loyalty and long-term success for your brand.

Have an idea for an exciting campaign for your brand? Talk to us today

written & published by - Tillie